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The International Association of Trademarks (INTA) and the Directorate General for the fight against Counterfeiting - Italian Patent and Trademark Office (UIBM DGLC-), have signed a Memorandum of Understanding (MoU). INTA and DGLC-UIBM acknowledge the fundamental role of brands in the protection of consumers and enterprises and the promotion of a trade that is fair and efficient. The Protocol identifies the areas of collaboration between the two organizations that will cooperate on issues related to trademarks and related sectors, with a particular focus on enforcement and anti- counterfeiting.

The areas of cooperation established by the Protocol are:

• Development of programs and projects of cooperation between the parties in the protection of trademarks;

• Exchange of research, information, training materials, experiences and best practices regarding the protection and respect of the rights of Industrial Property and strategies to combat counterfeiting;

• Organization of training activities for public officials and private sector operators;

• Development of programs aimed at consumers to raise awareness on issues related to brands 

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