Perché brevettare

The patent is an important commercial tool for companies, allowing them:

  • to protect their investments in research and innovation, preventing others from gratuitously using the result of such activities
  • to acquire additional economic resources through the economic management of its rights of use.


An asset to be protected

Today the value of many companies is made up of 90% of the so-called intangible assets, mostly consisting of industrial property rights. With patent protection it is possible to prevent others from patenting identical or similar inventions and also violate the rights of use (production and marketing) which are the subject of the patent. Owning a strong patent provides the real possibility of obtaining success in legal actions against those copying the protected invention.

 

 

A resource to enhance

A good patent portfolio can be perceived by business partners, investors, shareholders and by customers as a demonstration of high quality, specialisation and technological capacity, raising a company’s positive image.
Using the patent not only to have an exclusive right on the market, but also as a normal property or asset, it is possible to obtain the following economic and competitive benefits:

  • additional profits deriving from the granting of licences of use or assigning of the patent: the owner of a patent can grant its use to third parties in exchange for a monetary compensation and/or payments of royalties, in order to produce additional profits for the owner's business; the sale (or assignment) of a patent implies the transfer of the property on the same, while the licence of a patent entails the sole possibility of using the patented invention under specific conditions
  • higher profits or returns on investments: if the company has invested a significant amount of money and time in R&D, the patent protection deriving from the inventions may be an economic and financial tool for a return on investment
  • access to technology through cross-licensing: should a company be interested in a technology owned by another company, it can use its patents to negotiate an agreement according to which the two companies can use, in compliance with the agreement conditions, one or more of the respective patents
  • access to new markets: granting third parties a licence on a patent can determine access to new markets that would otherwise be inaccessible; in this case it is advisable to protect the invention in the foreign market of interest also
  • greater possibilities of obtaining financial contributions from intermediaries in view of the ownership of an intangible asset: the ownership of patents (or the licence of use of patents owned by others) may be essential to obtain additional financial resources during production and marketing of the owner’s products; in some sectors, such as biotechnology, it is often necessary to have an important portfolio of patents to attract investors ready to finance ambitious projects.

Essentially, a patent determines a concrete enrichment of a company, as well as increasing its strong position on the market.

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